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Customer Relationship Management

By: Mullick N. H.
Publisher: New Delhi Oxford University Press 2016Description: 360.ISBN: 9780199456758.Subject(s): Marketing (CRM)Summary: The book is divided into four parts comprising twelve chapters. Part I on CRM Concepts and Processes introduces the subject and establishes the importance of understanding and collaborating with customers. Part II on Analytical CRM discusses database management, data mining and analysis. Part III on CRM Operations discusses the methods to design loyalty programs and role of marketing channels in CRM. The final part (IV) on CRM: Technology, Implementation and Applications includes discussions, technological developments of CRM, need for its implementation in the services sector and its assessment.
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REFERENCE BOOKS REFERENCE BOOKS N.L.D.I.M.S.R
N.L.D.I.M.S.R
658.812 MUL/CUS (Browse shelf) Not for loan 42817
BOOK BOOK N.L.D.I.M.S.R
N.L.D.I.M.S.R
658.812 MUL/CUS (Browse shelf) Available 42818
BOOK BOOK N.L.D.I.M.S.R
N.L.D.I.M.S.R
658.812 MUL/CUS (Browse shelf) Available 42819
BOOK BOOK N.L.D.I.M.S.R
N.L.D.I.M.S.R
658.812 MUL/CUS (Browse shelf) Available 42820
BOOK BOOK N.L.D.I.M.S.R
N.L.D.I.M.S.R
658.812 MUL/CUS (Browse shelf) Available 42821

The book is divided into four parts comprising twelve chapters. Part I on CRM Concepts and Processes introduces the subject and establishes the importance of understanding and collaborating with customers. Part II on Analytical CRM discusses database management, data mining and analysis. Part III on CRM Operations discusses the methods to design loyalty programs and role of marketing channels in CRM. The final part (IV) on CRM: Technology, Implementation and Applications includes discussions, technological developments of CRM, need for its implementation in the services sector and its assessment.

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