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Service Marketing

By: Mathur S P / Mathur Nishu.
Publisher: New Delhi New Age International (P) Limited, Publishers 2018Description: 258.ISBN: 9789386418449.Subject(s): Marketing (Service Marketing)Summary: It is first and updated edition of service marketing to pay an appropriate attention that how and to what extent the marketers may provide most acceptable product and services to achieve excellence in business performance as well as to satisfy valued customers. It helps and provides some service contribution in the development of present state of human life to overcome stress generated in the process of building and managing a new perspective culture on the other. This is an endeavor to contribute a major most appropriate part to fulfill of different syllabic of graduate, post graduate and professional courses. The aim for preparing this book is to present the subject matter with entire relevant aspects and articulating and systematizing the conceptual core as well as modest-service concepts, viewpoints and approaches in business practices. It is comprehensive attempt to incorporate, and divided 18 chapters in order to articulate the different dimensions of service sector. All of them contribute different platforms on the multifarious aspects concerning the service marketing. Within it, besides conceptual knowledge use of exhibits and models have been made to make the relevant topics self explanatory. Moreover, each chapter ends with a summary providing a quick and useful review of the chapter. Here, the short and descriptive types of questions are also incorporated. An attempt is also made to prepared a new chapter namely evaluation by true/false questions with an appropriate glossary and index also the emphasis has been laid on practical and perspective aspects of service marketing.
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It is first and updated edition of service marketing to pay an appropriate attention that how and to what extent the marketers may provide most acceptable product and services to achieve excellence in business performance as well as to satisfy valued customers. It helps and provides some service contribution in the development of present state of human life to overcome stress generated in the process of building and managing a new perspective culture on the other. This is an endeavor to contribute a major most appropriate part to fulfill of different syllabic of graduate, post graduate and professional courses. The aim for preparing this book is to present the subject matter with entire relevant aspects and articulating and systematizing the conceptual core as well as modest-service concepts, viewpoints and approaches in business practices. It is comprehensive attempt to incorporate, and divided 18 chapters in order to articulate the different dimensions of service sector. All of them contribute different platforms on the multifarious aspects concerning the service marketing. Within it, besides conceptual knowledge use of exhibits and models have been made to make the relevant topics self explanatory. Moreover, each chapter ends with a summary providing a quick and useful review of the chapter. Here, the short and descriptive types of questions are also incorporated. An attempt is also made to prepared a new chapter namely evaluation by true/false questions with an appropriate glossary and index also the emphasis has been laid on practical and perspective aspects of service marketing.

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