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Customer Relationship Management (Record no. 226513)

000 -LEADER
fixed length control field 01322 a2200133 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 201118b ||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780199456758
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Mullick N. H.
245 ## - TITLE STATEMENT
Title Customer Relationship Management
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc Oxford University Press
Date of publication, distribution, etc 2016
Place of publication, distribution, etc New Delhi
300 ## - PHYSICAL DESCRIPTION
Extent 360
520 ## - SUMMARY, ETC.
SUMMARY, ETC. Customer Relationship Management (CRM) is a comprehensive textbook designed to meet the needs of postgraduate management students specializing in marketing. It explains the concepts and application of CRM through numerous examples, exhibits and cases.

The book is divided into four parts comprising twelve chapters. Part I on CRM Concepts and Processes introduces the subject and establishes the importance of understanding and collaborating with customers. Part II on Analytical CRM discusses database management, data mining and analysis. Part III on CRM Operations discusses the methods to design loyalty programs and role of marketing channels in CRM. The final part (IV) on CRM: Technology, Implementation and Applications includes discussions, technological developments of CRM, need for its implementation in the services sector and its assessment.

Besides students, the book with its application-oriented approach would also be useful to CRM professionals.
654 ## - SUBJECT ADDED ENTRY--FACETED TOPICAL TERM
Focus term Marketing (CRM)
100 ## - MAIN ENTRY--PERSONAL NAME
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Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Koha normalized classification for sorting Not for loan Location (home branch) Sublocation or collection (holding branch) Shelving location Date acquired Source of acquisition Cost, normal purchase price Piece designation (barcode) Koha date last seen Cost, replacement price Price effective from Koha item type
  PERMANENTLY ISSUED     658_812000000000000_MUL_CUS   N.L.D.I.M.S.R N.L.D.I.M.S.R F 37 - 38 2020-01-23 12 504.00 42761 2020-01-23 560.00 2020-01-23 BOOK
  PERMANENTLY ISSUED     658_812000000000000_MUL_CUS   N.L.D.I.M.S.R N.L.D.I.M.S.R F 37 - 38 2020-01-23 12 504.00 42762 2020-01-23 560.00 2020-01-23 BOOK
  PERMANENTLY ISSUED     658_812000000000000_MUL_CUS   N.L.D.I.M.S.R N.L.D.I.M.S.R F 37 - 38 2020-01-23 12 504.00 42763 2020-01-23 560.00 2020-01-23 BOOK
  PERMANENTLY ISSUED     658_812000000000000_MUL_CUS   N.L.D.I.M.S.R N.L.D.I.M.S.R F 37 - 38 2020-01-23 12 504.00 42764 2020-01-23 560.00 2020-01-23 BOOK
  PERMANENTLY ISSUED     658_812000000000000_MUL_CUS   N.L.D.I.M.S.R N.L.D.I.M.S.R F 37 - 38 2020-01-23 12 504.00 42765 2020-01-23 560.00 2020-01-23 BOOK
  PERMANENTLY ISSUED     658_812000000000000_MUL_CUS   N.L.D.I.M.S.R N.L.D.I.M.S.R F 37 - 38 2020-01-23 12 504.00 42766 2020-01-23 560.00 2020-01-23 BOOK
  PERMANENTLY ISSUED     658_812000000000000_MUL_CUS   N.L.D.I.M.S.R N.L.D.I.M.S.R F 37 - 38 2020-01-23 12 504.00 42767 2020-01-23 560.00 2020-01-23 BOOK
  PERMANENTLY ISSUED     658_812000000000000_MUL_CUS   N.L.D.I.M.S.R N.L.D.I.M.S.R F 37 - 38 2020-01-23 12 504.00 42768 2020-01-23 560.00 2020-01-23 BOOK
  PERMANENTLY ISSUED     658_812000000000000_MUL_CUS   N.L.D.I.M.S.R N.L.D.I.M.S.R F 37 - 38 2020-01-23 12 504.00 42769 2020-01-23 560.00 2020-01-23 BOOK
  PERMANENTLY ISSUED     658_812000000000000_MUL_CUS   N.L.D.I.M.S.R N.L.D.I.M.S.R F 37 - 38 2020-01-23 12 504.00 42770 2020-01-23 560.00 2020-01-23 BOOK
  PERMANENTLY ISSUED     658_812000000000000_MUL_CUS   N.L.D.I.M.S.R N.L.D.I.M.S.R F 37 - 38 2020-01-23 12 504.00 42771 2020-01-23 560.00 2020-01-23 BOOK
  PERMANENTLY ISSUED     658_812000000000000_MUL_CUS   N.L.D.I.M.S.R N.L.D.I.M.S.R F 37 - 38 2020-01-23 12 504.00 42772 2020-01-23 560.00 2020-01-23 BOOK
  PERMANENTLY ISSUED     658_812000000000000_MUL_CUS   N.L.D.I.M.S.R N.L.D.I.M.S.R F 37 - 38 2020-01-23 12 504.00 42773 2020-01-23 560.00 2020-01-23 BOOK
  PERMANENTLY ISSUED     658_812000000000000_MUL_CUS   N.L.D.I.M.S.R N.L.D.I.M.S.R F 37 - 38 2020-01-23 12 504.00 42774 2020-01-23 560.00 2020-01-23 BOOK
  PERMANENTLY ISSUED     658_812000000000000_MUL_CUS   N.L.D.I.M.S.R N.L.D.I.M.S.R F 37 - 38 2020-01-23 12 504.00 42775 2020-01-23 560.00 2020-01-23 BOOK
  PERMANENTLY ISSUED     658_812000000000000_MUL_CUS   N.L.D.I.M.S.R N.L.D.I.M.S.R F 37 - 38 2020-01-23 12 504.00 42776 2020-01-23 560.00 2020-01-23 BOOK
  PERMANENTLY ISSUED     658_812000000000000_MUL_CUS   N.L.D.I.M.S.R N.L.D.I.M.S.R F 37 - 38 2020-01-23 12 504.00 42777 2020-01-23 560.00 2020-01-23 BOOK
  PERMANENTLY ISSUED     658_812000000000000_MUL_CUS   N.L.D.I.M.S.R N.L.D.I.M.S.R F 37 - 38 2020-01-23 12 504.00 42778 2020-01-23 560.00 2020-01-23 BOOK