CB Consumer Behavior (Record no. 226512)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01414 a2200133 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 201117b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788131530719 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Babin Barry J. & Harris Eric G |
| 245 ## - TITLE STATEMENT | |
| Title | CB Consumer Behavior |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | Cengage Learning India Pvt. Ltd. |
| Date of publication, distribution, etc | 2016 |
| Place of publication, distribution, etc | New Delhi |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 502 |
| 520 ## - SUMMARY, ETC. | |
| SUMMARY, ETC. | 4LTR Press, a Cengage Learning product, is a widely acclaimed concept of learning with a simple approach—creating an innovative teaching and learning solution built around today's learners and teachers. The idea behind bringing out this series of books is to introduce students and teachers in India to an innovative concept in management studies. Since the launch, 4LTR Press has helped more than 1,800,000 college students at over 2,000 schools succeed worldwide. CB, a 4LTR Press product, takes into account and integrates the inputs from discipline-specific focus groups, conversations, and surveys; and presents the content in a visually-engaging page layout, keeping intact the high-quality content instructors need. It adopts a persuasive visual medium and offers a balanced approach, demonstrating how to use consumer behavior information gathered through different research tools to make strategic marketing decisions. The book aims at enjoyable reading and easy attention using comprehensive pedagogical features. |
| 654 ## - SUBJECT ADDED ENTRY--FACETED TOPICAL TERM | |
| Focus term | Marketing (Consumer Behavior) |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| -- | 4897 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Koha normalized classification for sorting | Not for loan | Location (home branch) | Sublocation or collection (holding branch) | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Piece designation (barcode) | Koha date last seen | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| PERMANENTLY ISSUED | 658_834200000000000_BAB_CON | N.L.D.I.M.S.R | N.L.D.I.M.S.R | F - 47 | 2020-01-23 | 12 | 787.50 | 42743 | 2020-01-23 | 875.00 | 2020-01-23 | BOOK | ||||
| PERMANENTLY ISSUED | 658_834200000000000_BAB_CON | N.L.D.I.M.S.R | N.L.D.I.M.S.R | F - 47 | 2020-01-23 | 12 | 787.50 | 42744 | 2020-01-23 | 875.00 | 2020-01-23 | BOOK | ||||
| PERMANENTLY ISSUED | 658_834200000000000_BAB_CON | N.L.D.I.M.S.R | N.L.D.I.M.S.R | F - 47 | 2020-01-23 | 12 | 787.50 | 42745 | 2020-01-23 | 875.00 | 2020-01-23 | BOOK | ||||
| PERMANENTLY ISSUED | 658_834200000000000_BAB_CON | N.L.D.I.M.S.R | N.L.D.I.M.S.R | F - 47 | 2020-01-23 | 12 | 787.50 | 42746 | 2020-01-23 | 875.00 | 2020-01-23 | BOOK | ||||
| PERMANENTLY ISSUED | 658_834200000000000_BAB_CON | N.L.D.I.M.S.R | N.L.D.I.M.S.R | F - 47 | 2020-01-23 | 12 | 787.50 | 42747 | 2020-01-23 | 875.00 | 2020-01-23 | BOOK | ||||
| PERMANENTLY ISSUED | 658_834200000000000_BAB_CON | N.L.D.I.M.S.R | N.L.D.I.M.S.R | F - 47 | 2020-01-23 | 12 | 787.50 | 42748 | 2020-01-23 | 875.00 | 2020-01-23 | BOOK | ||||
| PERMANENTLY ISSUED | 658_834200000000000_BAB_CON | N.L.D.I.M.S.R | N.L.D.I.M.S.R | F - 47 | 2020-01-23 | 12 | 787.50 | 42749 | 2020-01-23 | 875.00 | 2020-01-23 | BOOK | ||||
| PERMANENTLY ISSUED | 658_834200000000000_BAB_CON | N.L.D.I.M.S.R | N.L.D.I.M.S.R | F - 47 | 2020-01-23 | 12 | 787.50 | 42750 | 2020-01-23 | 875.00 | 2020-01-23 | BOOK | ||||
| PERMANENTLY ISSUED | 658_834200000000000_BAB_CON | N.L.D.I.M.S.R | N.L.D.I.M.S.R | F - 47 | 2020-01-23 | 12 | 787.50 | 42751 | 2020-01-23 | 875.00 | 2020-01-23 | BOOK | ||||
| PERMANENTLY ISSUED | 658_834200000000000_BAB_CON | N.L.D.I.M.S.R | N.L.D.I.M.S.R | F - 47 | 2020-01-23 | 12 | 787.50 | 42752 | 2020-01-23 | 875.00 | 2020-01-23 | BOOK | ||||
| PERMANENTLY ISSUED | 658_834200000000000_BAB_CON | N.L.D.I.M.S.R | N.L.D.I.M.S.R | F - 47 | 2020-01-23 | 12 | 787.50 | 42753 | 2020-01-23 | 875.00 | 2020-01-23 | BOOK | ||||
| PERMANENTLY ISSUED | 658_834200000000000_BAB_CON | N.L.D.I.M.S.R | N.L.D.I.M.S.R | F - 47 | 2020-01-23 | 12 | 787.50 | 42754 | 2020-01-23 | 875.00 | 2020-01-23 | BOOK | ||||
| PERMANENTLY ISSUED | 658_834200000000000_BAB_CON | N.L.D.I.M.S.R | N.L.D.I.M.S.R | F - 47 | 2020-01-23 | 12 | 787.50 | 42755 | 2020-01-23 | 875.00 | 2020-01-23 | BOOK | ||||
| PERMANENTLY ISSUED | 658_834200000000000_BAB_CON | N.L.D.I.M.S.R | N.L.D.I.M.S.R | F - 47 | 2020-01-23 | 12 | 787.50 | 42756 | 2020-01-23 | 875.00 | 2020-01-23 | BOOK | ||||
| PERMANENTLY ISSUED | 658_834200000000000_BAB_CON | N.L.D.I.M.S.R | N.L.D.I.M.S.R | F - 47 | 2020-01-23 | 12 | 787.50 | 42757 | 2020-01-23 | 875.00 | 2020-01-23 | BOOK | ||||
| PERMANENTLY ISSUED | 658_834200000000000_BAB_CON | N.L.D.I.M.S.R | N.L.D.I.M.S.R | F - 47 | 2020-01-23 | 12 | 787.50 | 42758 | 2020-01-23 | 875.00 | 2020-01-23 | BOOK | ||||
| PERMANENTLY ISSUED | 658_834200000000000_BAB_CON | N.L.D.I.M.S.R | N.L.D.I.M.S.R | F - 47 | 2020-01-23 | 12 | 787.50 | 42759 | 2020-01-23 | 875.00 | 2020-01-23 | BOOK | ||||
| PERMANENTLY ISSUED | 658_834200000000000_BAB_CON | N.L.D.I.M.S.R | N.L.D.I.M.S.R | F - 47 | 2020-01-23 | 12 | 787.50 | 42760 | 2020-01-23 | 875.00 | 2020-01-23 | BOOK |