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CB Consumer Behavior (Record no. 226512)

000 -LEADER
fixed length control field 01414 a2200133 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 201117b ||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9788131530719
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Babin Barry J. & Harris Eric G
245 ## - TITLE STATEMENT
Title CB Consumer Behavior
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc Cengage Learning India Pvt. Ltd.
Date of publication, distribution, etc 2016
Place of publication, distribution, etc New Delhi
300 ## - PHYSICAL DESCRIPTION
Extent 502
520 ## - SUMMARY, ETC.
SUMMARY, ETC. 4LTR Press, a Cengage Learning product, is a widely acclaimed concept of learning with a simple approach—creating an innovative teaching and learning solution built around today's learners and teachers. The idea behind bringing out this series of books is to introduce students and teachers in India to an innovative concept in management studies. Since the launch, 4LTR Press has helped more than 1,800,000 college students at over 2,000 schools succeed worldwide.



CB, a 4LTR Press product, takes into account and integrates the inputs from discipline-specific focus groups, conversations, and surveys; and presents the content in a visually-engaging page layout, keeping intact the high-quality content instructors need. It adopts a persuasive visual medium and offers a balanced approach, demonstrating how to use consumer behavior information gathered through different research tools to make strategic marketing decisions. The book aims at enjoyable reading and easy attention using comprehensive pedagogical features.
654 ## - SUBJECT ADDED ENTRY--FACETED TOPICAL TERM
Focus term Marketing (Consumer Behavior)
100 ## - MAIN ENTRY--PERSONAL NAME
-- 4897
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Koha normalized classification for sorting Not for loan Location (home branch) Sublocation or collection (holding branch) Shelving location Date acquired Source of acquisition Cost, normal purchase price Piece designation (barcode) Koha date last seen Cost, replacement price Price effective from Koha item type
  PERMANENTLY ISSUED     658_834200000000000_BAB_CON   N.L.D.I.M.S.R N.L.D.I.M.S.R F - 47 2020-01-23 12 787.50 42743 2020-01-23 875.00 2020-01-23 BOOK
  PERMANENTLY ISSUED     658_834200000000000_BAB_CON   N.L.D.I.M.S.R N.L.D.I.M.S.R F - 47 2020-01-23 12 787.50 42744 2020-01-23 875.00 2020-01-23 BOOK
  PERMANENTLY ISSUED     658_834200000000000_BAB_CON   N.L.D.I.M.S.R N.L.D.I.M.S.R F - 47 2020-01-23 12 787.50 42745 2020-01-23 875.00 2020-01-23 BOOK
  PERMANENTLY ISSUED     658_834200000000000_BAB_CON   N.L.D.I.M.S.R N.L.D.I.M.S.R F - 47 2020-01-23 12 787.50 42746 2020-01-23 875.00 2020-01-23 BOOK
  PERMANENTLY ISSUED     658_834200000000000_BAB_CON   N.L.D.I.M.S.R N.L.D.I.M.S.R F - 47 2020-01-23 12 787.50 42747 2020-01-23 875.00 2020-01-23 BOOK
  PERMANENTLY ISSUED     658_834200000000000_BAB_CON   N.L.D.I.M.S.R N.L.D.I.M.S.R F - 47 2020-01-23 12 787.50 42748 2020-01-23 875.00 2020-01-23 BOOK
  PERMANENTLY ISSUED     658_834200000000000_BAB_CON   N.L.D.I.M.S.R N.L.D.I.M.S.R F - 47 2020-01-23 12 787.50 42749 2020-01-23 875.00 2020-01-23 BOOK
  PERMANENTLY ISSUED     658_834200000000000_BAB_CON   N.L.D.I.M.S.R N.L.D.I.M.S.R F - 47 2020-01-23 12 787.50 42750 2020-01-23 875.00 2020-01-23 BOOK
  PERMANENTLY ISSUED     658_834200000000000_BAB_CON   N.L.D.I.M.S.R N.L.D.I.M.S.R F - 47 2020-01-23 12 787.50 42751 2020-01-23 875.00 2020-01-23 BOOK
  PERMANENTLY ISSUED     658_834200000000000_BAB_CON   N.L.D.I.M.S.R N.L.D.I.M.S.R F - 47 2020-01-23 12 787.50 42752 2020-01-23 875.00 2020-01-23 BOOK
  PERMANENTLY ISSUED     658_834200000000000_BAB_CON   N.L.D.I.M.S.R N.L.D.I.M.S.R F - 47 2020-01-23 12 787.50 42753 2020-01-23 875.00 2020-01-23 BOOK
  PERMANENTLY ISSUED     658_834200000000000_BAB_CON   N.L.D.I.M.S.R N.L.D.I.M.S.R F - 47 2020-01-23 12 787.50 42754 2020-01-23 875.00 2020-01-23 BOOK
  PERMANENTLY ISSUED     658_834200000000000_BAB_CON   N.L.D.I.M.S.R N.L.D.I.M.S.R F - 47 2020-01-23 12 787.50 42755 2020-01-23 875.00 2020-01-23 BOOK
  PERMANENTLY ISSUED     658_834200000000000_BAB_CON   N.L.D.I.M.S.R N.L.D.I.M.S.R F - 47 2020-01-23 12 787.50 42756 2020-01-23 875.00 2020-01-23 BOOK
  PERMANENTLY ISSUED     658_834200000000000_BAB_CON   N.L.D.I.M.S.R N.L.D.I.M.S.R F - 47 2020-01-23 12 787.50 42757 2020-01-23 875.00 2020-01-23 BOOK
  PERMANENTLY ISSUED     658_834200000000000_BAB_CON   N.L.D.I.M.S.R N.L.D.I.M.S.R F - 47 2020-01-23 12 787.50 42758 2020-01-23 875.00 2020-01-23 BOOK
  PERMANENTLY ISSUED     658_834200000000000_BAB_CON   N.L.D.I.M.S.R N.L.D.I.M.S.R F - 47 2020-01-23 12 787.50 42759 2020-01-23 875.00 2020-01-23 BOOK
  PERMANENTLY ISSUED     658_834200000000000_BAB_CON   N.L.D.I.M.S.R N.L.D.I.M.S.R F - 47 2020-01-23 12 787.50 42760 2020-01-23 875.00 2020-01-23 BOOK