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Research Methodology Concepts and Cases (Record no. 226506)

000 -LEADER
fixed length control field 01104 a2200145 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 201105b ||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9789325982390
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Chawla Deepak & Sondhi Neena
245 ## - TITLE STATEMENT
Title Research Methodology Concepts and Cases
250 ## - Edition
Edition Second
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc Vikas Publishing House Pvt Ltd.
Date of publication, distribution, etc 2016
Place of publication, distribution, etc New Delhi
300 ## - PHYSICAL DESCRIPTION
Extent 820
520 ## - SUMMARY, ETC.
SUMMARY, ETC. The second edition of the book Research Methodology: Concepts and Cases provides an updated, comprehensive, and stepwise understanding of the research processes with a balanced blend of theory, techniques and illustrations from a wide cross-section of businesses in India. This book makes no presumptions and can be used with confidence and conviction by both students and experienced managers. The conceptual base has been provided in a comprehensive, yet simplistic way, addressing even the minutest explanations required by the reader. Every chapter is profusely illustrated with business problems related to all domains—marketing, finance, human resource, and operations.
654 ## - SUBJECT ADDED ENTRY--FACETED TOPICAL TERM
Focus term Management (Research Methodology)
100 ## - MAIN ENTRY--PERSONAL NAME
-- 4892
Holdings
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